custom italian charm bracelet with star and heart charms on wrist

Every Bracelet Should Tell a Story

Hi, we’re Charmette and we believe every bracelet should tell a story.

Launched with love in New York, Charmette was created to bring back the classic 9mm Italian charm bracelets we all loved. The iconic Y2K links that once lived on every wrist, telling the world exactly who you were. We’re here to make those memories wearable again.

We’ve always been obsessed with the little things. Tiny icons, initials, symbols, inside jokes, and moments that actually mean something. That’s why we made it simple and affordable for anyone to build a fully custom Italian charm bracelet, one charm at a time.

Whether you're recreating a bracelet you once had or starting one for the very first time, Charmette is where your charm story begins.

  • silver italian charm bracelet styled for everyday fashion
  • woman wearing personalized italian charm bracelet outdoors
  • close up of 9mm italian charm bracelet with colorful enamel charms
  • italian charm bracelet stacked with minimalist jewelry
  • italian charm bracelet worn with casual summer outfit
    detailed view of stainless steel italian charm bracelet finish

    Why We Do It

    Charmette was created from a simple belief: the best jewelry isn’t just something you wear, it’s something you feel. It should carry your memories, your people, your inside jokes, your moments, and the things that make you you.

    We don’t believe in mass-produced, meaningless accessories. We believe in pieces that become part of your story. That’s why every Charmette bracelet is designed to be deeply personal. From the charms you choose to the moments they represent, your bracelet becomes a living collection of who you are and where you’ve been.

    We’re a small team with a big heart, and we pour that care into everything we make. From designing new charms and refining our bracelets to packing orders and replying to your messages, we treat every step like it matters, because it does.

    Our mission is simple:

    make something personal,

    make it with care,

    and make it accessible to everyone.

    Whether you're celebrating milestones, honoring relationships, holding onto memories, or just expressing your style, Charmette exists to help you turn life into something you can wear.

    Charmette Italian Charm Bracelet HQ

    Where We Spend All Our Time (literally)

    This is Charmette HQ.

    This is where we pack your charm orders, reply to your messages, design new Italian charms, test bracelet ideas, argue over which new designs should launch next, and try to make every little detail feel special.

    Some days are busy. Some days are chaotic.

    Most days are filled with laughter, music, coffee, and a whole lot of charm bracelets.

    We take our work seriously, but we never forget why we started. Every order represents a real person, a real story, and something meaningful being created. That’s what makes it worth it.

    This is where your bracelet begins before it finds its way to you.

    Personalized Italian charm bracelet with colorful enamel charms, charm bracelet for women on wrist

    Start Your Charm Story

    Ready to create something that actually means something?

    This isn’t just about picking out jewelry. It’s about capturing memories, celebrating moments, and building something that reflects who you are. Whether you’re starting your first bracelet or adding to a growing collection, every charm becomes part of your story.

    Explore our collections, choose the charms that speak to you, and design a bracelet that evolves with you through every season of life.

    Browse Charms

    Buy 10 Charms, Get A FREE Italian Charm Bracelet

    Choose any 10 Italian charms and we’ll include a classic Italian charm bracelet at no extra cost. It’s the easiest way to start your collection and create something completely your own. Pick the charms that tell your story, add them to your cart, and watch your bracelet come together in real time. Scroll, select your favorites, and start building your bracelet below.

    Browse All Charms