About Us

Hi, we’re Charmette — and we believe every bracelet should tell a story.

Launched with love in New York, Charmette was created to bring back the magic of Y2K-style charm bracelets — those nostalgic little links that once lived on every wrist, telling the world who you were.

We’ve always been obsessed with the details: tiny icons, initials, symbols, and inside jokes that mean something real. So we set out to make it easy (and affordable) for anyone to build their own personalized bracelet — one charm at a time.

Why We Do It...

We’re a small team with a big heart. We don’t believe in mass-produced, meaningless accessories. Every bracelet is built to reflect you — your memories, your mood, your people.

We’ve grown fast thanks to the love we’ve gotten on social media, but we’re still rooted in the same mission:

✨ Make something personal.

✨ Make it with care.

✨ Make it accessible to everyone.

Where We Spend ALL Of Our Time (literally)

This is Charmette HQ! We’re busy packing up your adorable charm orders, replying to your sweet messages, dreaming up new designs, and sprinkling a little magic into everything we do ✨